Southern Drifter Music Festival is the music lover’s ideal getaway. This festival welcomes music lovers of all kinds—from devoted concert-goers to regional superstars—to a vacation designed specifically for them.

To attract festival-goers and get them excited for this event, I set up an A/B Facebook ad campaign to test two different styles of ads: (1) the music festival lineup and (2) branding/getaway vacation messaging.

Below are the results of the ad.

1) Festival Lineup

Impressions: 69,505

Reach: 21,459

Link Clicks: 339

2) Getaway Vacations

Impressions: 80,110

Reach: 27,555

Link Clicks: 724

Posted by:Sarah McPherson

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