Southern Drifter Music Festival is the music lover’s ideal getaway. This festival welcomes music lovers of all kinds—from devoted concert-goers to regional superstars—to a vacation designed specifically for them.

To attract festival-goers and get them excited for this event, I set up an A/B Facebook ad campaign to test two different styles of ads: (1) the music festival lineup and (2) branding/getaway vacation messaging.

Below are the results of the ad.

1) Festival Lineup

Impressions: 69,505

Reach: 21,459

Link Clicks: 339

2) Getaway Vacations

Impressions: 80,110

Reach: 27,555

Link Clicks: 724

Posted by:Sarah McPherson

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s