Southern Drifter Music Festival is the music lover’s ideal getaway. This festival welcomes music lovers of all kinds—from devoted concert-goers to regional superstars—to a vacation designed specifically for them.
To attract festival-goers and get them excited for this event, I set up an A/B Facebook ad campaign to test two different styles of ads: (1) the music festival lineup and (2) branding/getaway vacation messaging.
Below are the results of the ad.
1) Festival Lineup
Link Clicks: 339
2) Getaway Vacations
Link Clicks: 724