Woodchuck’s Furniture is a Jacksonville-based, family owned business that began more than 30 years ago. Their brand focuses on design and lifestyle content. To encourage engagement on their Instagram stories and to provide something fun for their audience to click through, I created a “design your dream home” story series.

Each story included buttons pointing up and down so users could choose which piece they preferred. This not only provided entertainment for their followers, but since the Instagram algorithm shows people what they want to see, it also made Woodchuck’s content show up more for the users that interacted with the stories.

Posted by:Sarah McPherson

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